A quote from The Financial Times, 24 January 2006

Ms Nuland [Victoria Nuland, the American ambassador to NATO], who is married to Robert Kagan, the polemicist and author of Americans are from Mars, Europeans are from Venus, acknowledged Nato had a poor image in Europe and to a lesser extent in the US. “We do a lousy marketing job,” she said, comparing Nato to the EU. “Every time a European opens his wallet these days, the euro is staring him in the face... We need to name our missions Nato... Our soldiers need to wear the Nato patch... We’ve got to become a 21st-century organisation that the population sees as keeping it safer every day.”