In my search for reason and decency, I thought it wise that I should include the Koran amongst my reading list. I read a very bad translation when I was a teenager, and so, after consulting numerous Islamic websites to discern the most respected English translation, I plumped for the classic Marmeduke Pickthall version. It seemed the most recommended and the least slated amongst the options available.

Today it arrived wrapped in its Everymen edition hardcover and Amazon cardboard envelope. And this is why I suggest that the hordes of Islamic spokesmen and their fellow travellers in the West should launch a boycott of Amazon. On either side, wrapped up close to the book are flyers. Flyers portraying scantily dressed provocative models flogging Miriale lingerie. Surely this is a grievous insult to the living word of the prophet. Indeed, surely Amazon should apologise to the Umma now.