Danmarks Radio [Denmark's equivalent of the BBC in Britain] will hold a beauty contest for women with the only requirement being that they are over 15 and wear a headscarf. [...] DR's youth club, 'Skum', is behind the project which they believe will display the 'cool Muslim women' who 'often make up a very fashion-conscious and style-confident part of the Danish street scene'. The competition is, however, also open to non-Muslim females.
Participants are urged to send in pictures of themselves wrapped in the appropriate headwear via email or mobile phone to DR. The photos will be judged by fashion expert Uffe Buchardt with first prize being an iPod and a specially-designed headscarf from top fashion house Mads Nørgaard.
In addition, the top five contestants receive a year's subscription to 'Muslim Girl' magazin.